May 31, 2024

Trina Solar Targets $500M Sales in Egypt’s Solar Panel Market

In an important agreement to promote green energy-based solutions in Egypt, the Chinese solar energy conglomerate Trina Solar and Marizad, an Egyptian solar power solutions provider, have entered into an exclusive distribution agreement.

Exclusive Partnership for Renewable Energy


Trina Solar, a Chinese manufacturer of solar energy cells and one of the largest in the world, has joined hands with Egyptian company Marizad, which offers solar energy solutions, to create new opportunities for Egyptians to use high-end products in the generation of solar energy.

Trina Solar ventures to Egypt, breaking the ground of a brighter solar future for the region: Trina Solar, a leading global PV and smart energy total solution provider, is excited to introduce its innovative solar modules to the Arab Republic of Egypt, and to hold a grand launch event in Cairo on 22 February.

Trina Solar’s foray into Egypt reflects its brand vision of advancing global solar adoption and its mission of creating a greener and brighter future for all. As the world continues to explore environment-friendly energy alternatives, clean solar energy has emerged as an inevitable solution.

Marizad has emerged as a driving force in Egypt’s sun-powered revolution, leading new technology initiatives and projects to bring the power of the sun to businesses and households. Working with Trina, Marizad will continue to take a major role in building the Egyptian solar market and expanding its presence across the country.

In fact, the exclusive distribution agreement inked between Trina Solar and Marizad is a first. It’s a step in the right direction giving Marizad exclusive rights to distribute the products of Trina Solar, in Egypt.

This means that actors seeking to access solar energy solutions for their businesses and consumers will have more access to solar energy solutions at more affordable prices.

Price Trends and Market Dynamics


In a new statement, El-Maslemi also responded to the current decreased prices in the global market for solar cells and the possibility for an increase in production. He pointed out that these lower prices could benefit consumers and have an impact on the Egyptian market in terms of the wellbeing of manufacturers and distributors.

The boost in Egypt’s solar energy market seems possible, El-Maslemi said, especially with the support of the Egyptian government and its wide space for productive returns in the form of solar energy.

Amr Bebars, Marizad’s chairman, outlined its growth plans: ‘By 2025, we want to have a 30 per cent market share in the Egyptian solar market. Marizad is planning a full market penetration within the coming five years, promoting high-quality solar products and services to its customers all over Egypt.
Bebars was able to anticipate a huge rise in solar energy demand in Egypt over the next 10 years because of increased awareness of green lifestyle choices.

In bottom line, Egypt is in the process of building a green and a more reliable and less harmful energy infrastructure for the future. The beginning of a new era towards a greener Egypt with the Trina Solar and Marizad partnership.


Aiming to reach $500 million in sales by the end of 2024


Ahmed El-Maslemi, sales director for Middle East and Africa for Trina Solar, the PV-manufacturing company that provides the product for the first company, also made the following comments on inauguration day” Through this strategic partnership we believe it will give tremendous synergies for both companies.”

We share a vision on how to build a better future, and we believe by working together with Marizad we can boost our capabilities to innovate and build a sustainable future for Egypt’s solar energy.

Trina Solar has officially entered the Egyptian market by attending the exclusive Solar & Storage Exhibition to show its innovative products and technologies including mobile solar cells and energy storage services that redefine any need for Egyptian customers and corporations by understanding their future requirements.

Trina Solar’s targets for the Egyptian market are eye-popping: under the management of el-Maslemi, the company aims to reach $500 million in sales by the end of 2024.


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